Product Framing: How to Sell Your Products Across Multiple Niches

product framing ecommerce

Okay, let’s start with the obvious: If you’re selling a product, you want to reach as many potential customers as possible. However, here’s the big caveat, marketing convention tells you to hone in on one particle niche, one particular audience with one particular need. That’s where you start your business … Read More

In Ecommerce SEO can small changes really make big differences?

What are some some changes you can make today to improve Ecommerce SEO?

Let’s Explore the Impact of Minor Adjustments on Search Rankings Short answer to the question of this article… yes (if you know what you’re doing and why you’re doing it). When it comes to Ecommerce SEO, small changes can make a big difference. And in the margin gain game that … Read More

Should you a/b test product pricing on your Shopify store?

test pricing shopify

Okay. First question. Why would you want to a/b test the pricing of your products? Surely it goes against the foundations of customer centricity offering a product to one person at a different price to another customer? Doesn’t this get confusing when you consider purchase attribution? Will customers see one … Read More