Convention lends a label to the work we do. Lawyers practice law. Painters paint. Designers design.
Smart marketers know that growth opportunity lies at the intersection. Where markets meet. Where we create our own label.
- Scott Brinker commands the space where Marketing meets Technology as the Chief Marketing Technologist
- Nathalie Nahai commands the space where Marketing meets Psychology as The Web Psychologist
I recently worked alongside a client who command the space where Technology meets Beauty, Current Body.
The intersection is a great place to position your business, or your upcoming project. For the modular business, there’s the opportunity to root growth at a series of intersecting points around your core marketplace. This gives you the opportunity to flag down traffic on two separate journeys.
My own work, as a Growth Marketer, sits at the intersection of Content Marketing and Conversion Optimisation. Enquiries from both directions. Content marketers struggling to fuel growth. Great product owners failing to deliver persuasive content and a unique value proposition.
What can you create at the intersection, where your existing market combines with another? At the intersection you can command your own identity. You create a new market you own. That’s a great place to ply your craft.
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