learn how to use the tools
of the ecommerce trade
advancing the use of ecommerce marketing technology
“he is a true conversion guru who will help you understand your online customers better than you ever thought possible”
This is what I see happening in the world of ecommerce (a lot)...
- brands piling money into Google Ads & Facebook with diminishing returns and no plan B
- unnecessary, reactive use of coupons and discounts to nudge up customer acquisition
- investment in powerful personalisation tools with only the very basic components ever being used
There's a common ecommerce playbook that is proving less and less effective by the day. Let's learn how to use marketing technology to deliver a better, more personalised customer experience... and grow sales more profitably.
LET'S MAKE BETTER USE OF ECOMMERCE MARKETING TECHNOLOGY
I advise ecommerce founders, senior management and in-house marketers how to profit through smarter use of marketing technology. Using the tools that help you build and scale a truly customer centric experience. Clients are based in the UK, Europe & N. America. It's my role to deliver actionable guidance, insight and perspective to help drive ecommerce growth putting your existing customers at the heart of your business.
You can grab my weekly newsletter here. It's where I share insights I've gathered over 20+ years as an ecommerce marketing practitioner. Figuring out how to:
- effectively onboard new customers
- action smarter email retention strategies
- build VIP customer relationships
- learn the lifetime value of your customers
- use marketing technology to scale personalisation
- adopt retention strategy within your ecommerce business model
The key ingredients of a successful, profitable ecommerce business.
Let me know if I can be of help.
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Personalisation · Ecommerce Business Model Innovation · Predictive Analytics · Email Segmentation & Welcome Sequencing · Behavioural Targeted Messaging · A/B Testing · Customer Lifetime Value Analysis · Loyalty Programmes · Customer Insight
learn how to select and use the tools that drive your ecommerce growth
+ your free copies of my latest ebooks Make What You Make Matter
& Emotive Selling For the Online Retailer. You in?
Words From Clientsnice things people have said
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.