fuelling ecommerce growth
for great British brands
the strategy · the technology · the process
advancing ecommerce. converting more visitors into customers and customers into repeat buyers…
a/b testing · personalisation · cart recovery · email sequencing & segmentation · behavioural messaging · social proof · product recommendations · chatbots · AI · Analytics…
ECOMMERCE ADVISOR TO AMBITIOUS UK BRANDS
Smarter actionable strategies to energise ecommerce growth
Advising management on the customer-centred, data-informed work that fuels acquisition & retention growth.
Helping in-house teams advance their conversion optimisation skills and master the tools of the trade.
Bringing clarity, persuasion (and a touch of creativity) to how you communicate your brand.
Sharing 20+ years of expertise in ecommerce.
Actionable Ecommerce Growth strategies
Ugly discussions take place regarding the use of ecommerce pop-ups. From the informed 'I hate sites that use popups' to...
Discount codes have become a default conversion optimisation tactic. Give people 10% off and there's a greater likelihood they'll purchase....
Here's the advice you were given. Spend money on Facebook and Google Ads. When people land on your website use...
Doing with no particular direction in mind. It's how I'd sum up the majority of brands efforts in content marketing....
Andrew didn't share the vision. He was inundated (as we all are...) with the stories of wily marketing from the...
There is a discounting epidemic. On the high street. Online. The needless handover of sales profits. The 10% discount code...
Doing things differently. Shunning the best practices taught on stage by marketing 'gurus' and written about in marketing blogs and...
Do you sell a product you know your customers purchase on a regular basis? There's a knack to motivating people...
What do I mean by confident brand? An easy way to answer this question is to present the case of...
How do you subtly drop the 'see what else we sell' email into your new customer's inbox? They've already received...
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WORDS FROM ECOMMERCE GROWTH CLIENTS
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.