building ecommerce brands
(without trashing prices)
“he is a true conversion guru who will help you understand your online customers better than you ever thought possible”
IAN RHODES – INDEPENDENT ECOMMERCE CONSULTANT
advancing the strategy, technology and optimisation
processes that drive measurable ecommerce growth
Advising management on the customer-centred, data-informed work that wins new customers & keeps existing customers.
Helping in-house teams advance their conversion optimisation skills and master the tools of the trade.
Bringing clarity, persuasion (and a touch of creativity) to how you communicate your brand.
Sharing 20+ years of expertise in growing ecommerce brands.
Actionable Advice on Growing Your Ecommerce Business
In the early days of ecommerce I owned a guitar shop. Our market was premium end guitars. Where people would...
So we buy clothing based on price and price alone? That's according to Julia Palmer in an analysis of the...
Ugly discussions take place regarding the use of ecommerce pop-ups. From the informed 'I hate sites that use popups' to...
Discount codes have become a default conversion optimisation tactic. Give people 10% off and there's a greater likelihood they'll purchase....
Here's the advice you were given. Spend money on Facebook and Google Ads. When people land on your website use...
Doing with no particular direction in mind. It's how I'd sum up the majority of brands efforts in content marketing....
Andrew didn't share the vision. He was inundated (as we all are...) with the stories of wily marketing from the...
There is a discounting epidemic. On the high street. Online. The needless handover of sales profits. The 10% discount code...
Doing things differently. Shunning the best practices taught on stage by marketing 'gurus' and written about in marketing blogs and...
Do you sell a product you know your customers purchase on a regular basis? There's a knack to motivating people...
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WORDS FROM CLIENTS
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.