strategic marketing partner to 6-7 figure ecommerce companies ready to fuel their next stage of growth
Let’s Grow Your Website Sales (Without Trashing Your Prices)
“14 Conversion Experts You Should Be Following”
“32 CRO Influencers That Rule Optimization”
“World’s Top 25 Most Influential Conversion Rate Experts“
“45 best CRO Experts to Skyrocket your website conversion”
Marketing, your own way
Sharing ideas to help you master the skills, tools and work habits that enable profitable ecommerce growth. Your inbox. Each week.
+ Free PDF copies of my two latest Ecommerce Growth ebooks
your marketing partner in ecommerce growth:
the planning & the doing
learning what motivates people to buy online since 1996
I work with you to develop, manage and optimise a customer-centred growth programme for your ecommerce business. Through our work you will acquire and retain more customers, more often, more profitably plus;
- Focus in on the channels and product categories that drive profit
- Learn what motivates the actions of your website visitors
- Get confident with the marketing tools, data and software that fuel growth
- Give existing customers a reason to return and shop again
UK-based Independent Ecommerce Growth Marketer, Consultant & Speaker
“Ian will help you understand your online customers better than you ever thought possible”
– Owen Whitehead – Head of Global Digital at TravelCounsellors.com
designing your ecommerce growth programme
Motivating your customer’s journey from first click to conversion and back again.
Blending conversion optimisation, copywriting, email and content marketing.
All fuelled by data and driven by insight.
customer journey review & your marketing toolbox
- Review: Are you effectively targeting your website customers with the right message?
- Tools: Are you using the most effective marketing tools and software?
- Preparation: Do we have access to the right data and customer insight to drive your growth programme forward?
- Approach: Let’s map immediate priorities and then prepare to meet our long term growth goals
learn what converts more site visitors into customers
- Split-Testing: Place a/b testing at the heart of your optimisation process
- Know your customers better: Actionable insight through Google Analytics data & user sessions
- Remove the conversion roadblocks: Smooth the journey to make navigating and buying from your website as easy as possible
- Motivate the purchase: Better sales copy, product descriptions & imagery to inspire customers to take action
use email to gain & retain more customers more often
- Email strategy: Learn the value of the personalised message through better targeting and segmentation
- Basket abandonment: Optimise copy to incentivise people to complete their order
- Welcome messaging: Drive sales through better behaviour-driven email automation sequences
- Regular newsletters: Learn how to grow your list and increase open rates with measurable conversion success
Ready to take a smarter approach to customer conversion and retention? Bring my insight and 20 years of online growth expertise to your retail business.
Do let me know how I can be of help.
Learn How I Will Help Grow Your Ecommerce Business