advancing the use of marketing technology
that fuels ecommerce growth
strategy · tools · process
“he is a true conversion guru who will help you understand your online customers better than you ever thought possible”
IAN RHODES – INDEPENDENT ADVISOR ON ECOMMERCE MARKETING TECHNOLOGY
Sharing 20+ years of expertise in building thriving ecommerce brands.
Recent Articlesactionable advice on growing your ecommerce sales (without trashing your prices)
Let’s dive straight into some ideas on how you can motivate more of your existing customers to shop again. There...
I believe, as marketers, we spend too much time focused on new customer acquisition and too little time on retaining...
The ways and means by which we motivate our existing customers to stick around and shop again do not get...
In the early days of ecommerce I owned a guitar shop. Our niche was premium end guitars. Where players would...
So we buy clothing based on price and price alone? That's according to Julia Palmer in an analysis of the...
Ugly discussions take place regarding the use of ecommerce pop-ups. From the informed 'I hate sites that use popups' to...
Discount codes have become a default conversion optimisation tactic. Give people 10% off and there's a greater likelihood they'll purchase....
Here's the advice you were given. Spend money on Facebook and Google Ads. When people land on your website use...
Doing with no particular direction in mind. It's how I'd sum up the majority of brands efforts in content marketing....
Andrew didn't share the vision. He was inundated (as we all are...) with the stories of wily marketing from the...
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Words From Clientstestimonials from recent ecommerce projects
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.