fuelling ecommerce growth

helping you sell more products, more often, without trashing your prices.

fuelling your next stage of ecommerce growth

“14 Conversion Experts You Should Be Following”
CrazyEgg.com

“32 CRO Influencers That Rule Optimization”
UsabilityTools.com

“World’s Top 25 Most Influential Conversion Rate Experts“
PPC Hero

“45 best CRO Experts to Skyrocket your website conversion”
MountNow.com

Actionable ideas to help fine tune your skills, tools and work habits motivating more people to buy what you sell.

There’s a great group of ecommerce founders and marketers reading my weekly newsletter. Come join us.

your partner on the road to ecommerce growth:
the plan & the journey

learning what motivates people to buy online since 1996

I work with you to develop, manage and optimise a customer-centred growth programme for your ecommerce business. Through our work you will acquire and retain more customers, more often, more profitably plus;

Focus in on the channels and product categories that drive profit
Learn what motivates the actions of your website visitors
Get confident with the marketing tools, data and software that fuel growth
Give existing customers a reason to return and shop again

Ecommerce Marketing Consultant & Freelance Ecommerce Marketer

Ian Rhodes
UK-based Independent Ecommerce Growth Strategist, Consultant & Speaker

20 Years Growing Ecommerce Businesses – Learn More

“Ian will help you understand your online customers better than you ever thought possible”

– Owen Whitehead – Head of Global Digital at TravelCounsellors.com

your ecommerce growth programme

Motivating your customer’s journey from first click to conversion and back again.
Blending conversion optimisation, copywriting, email and content marketing.
All fuelled by data and driven by insight.

customer journey review & your marketing toolbox

Review: Are you effectively targeting your website customers with the right message?
Tools: Are you using the most effective marketing tools and software?
Preparation: Do we have access to the right data and customer insight to drive your growth programme forward?
Approach: Let’s map immediate priorities and then prepare to meet our long term growth goals

learn what converts more site visitors into customers

Split-Testing: Place a/b testing at the heart of your optimisation process
Know your customers better: Actionable insight through Google Analytics data & user sessions
Remove the conversion roadblocks: Smooth the journey to make navigating and buying from your website as easy as possible
Motivate the purchase: Better sales copy, product descriptions & imagery to inspire customers to take action

use email to gain & retain more customers more often

Email strategy: Learn the value of the personalised message through better targeting and segmentation
Basket abandonment: Optimise copy to incentivise people to complete their order
Welcome messaging: Drive sales through better behaviour-driven email automation sequences
Regular newsletters: Learn how to grow your list and increase open rates with measurable conversion success

Ready to take a smarter approach to customer conversion and retention? Bring my insight and 20 years of online growth expertise to your retail business.

Do let me know how I can be of help.