Email Welcome - Review

The Hook & The Trigger – How Not To Write A Welcome Email

Your welcome email is a valuable opportunity to create a 1-2-1 relationship between your business and your first time customer. Unfortunately, for many, it’s an opportunity too often overlooked. When the formalities of the order receipt or enquiry success are out of the way you’re provided the chance to deliver a …

How To Differentiate : Offer The Alternative

How to differentiate: are you ready to offer the alternative?

Why do we have a tendency to overcomplicate matters? When we look to differentiate our business, it appears easier to zone in on the peripheral. Adding new things. New platforms. New campaigns. Fresh layers of work that simply replicates the same message. The place you should look to differentiate your business is …

Why Should I Buy From You?

Why should I buy from you?

Great service. Huge stock. Quick delivery. Best prices. The response you’ll hear 9 times out of 10. The four things every customer is looking for, right? Service – nobody tolerates for poor service Choice – we won’t simply buy the first product we see Speed – we want it and we …

How To Understand Your Website Visitors Intent

The Hook & The Trigger: Give people a path to follow and an action to take

What’s stopping you from raking in the enquiries through LinkedIn? I’m not talking about harvesting connections hammering out requests all day long. I mean investing in LinkedIn advertising. LinkedIn sponsored ads give you the opportunity to present your business to 450m worldwide users. Your target audience is in there. Somewhere. It’s especially …

Content Creation - Feeding The Fire

How do you keep creating? Feed the fire

You’ve done the background work. You’ve defined your approach. You’ve documented your strategy. You’re doing what you can to onboard your team around you. Now it’s the doing. And sod’s law, your new work, those new articles you pruned, perfected and published, are receiving very little attention. COME ON PEOPLE! …

How Do You Create a Competitive Advantage?

Will marketing clarity be your biggest competitive advantage?

In this week’s Marketing Homebrew we talk competitive advantage. An old school term that many of us still struggle to come to terms with. Definition of Competitive Advantage: ‘a condition or circumstance that puts a company in a favourable or superior business position.‘ Why do we struggle? We’re looking at …

Untemplate

Untemplate

The template has it’s place. The ease with which you can create your website, your landing page, your newsletter. your message. The mechanics that hindered digital marketing for so long are now gone. You can start trading online in a few hours. You can start creating and sharing content in …

Be Your Website Visitor's Guide

Your website’s the map, let your words be the guide

I’m awful at organising my own travel. I also find eating dinner in a hotel restaurant pretty soul destroying. So when I’ve checked in I rely upon concierge’s advice as to where best to eat in this strange town. The response usually falls into one of three categories: 1.) A …

Content Marketing - Getting Stuff Done

Setting timeframes and getting stuff done

What’s the hold up? You’ve read the articles, bought the books, maybe listened to one or two podcasts. You know there’s a huge opportunity to stamp your authority on your marketing. To, as they say, ‘stand out’, but that nagging feeling is holding you back. It’s bloody hard work. Blogging consistently …

The false economy of marketing automation tools

You’re blessed. The marketing tools you have at your disposal are getting cheaper by the hour. You can book your holiday safe in the knowledge that data will be syncing and messages will be sent at the very moment you agree with the bartender that you have, indeed, earned that 2nd mojito. Have …

The Buyer's Journey Is A Journey Shared

Your buyer’s journey is a journey shared

The most valuable context you can present to your customer is the shared journey. Consider for a moment how you book hotels and restaurants. How you decide on places to explore at the weekend. You seek the shared journey. When you last purchased a book from Amazon. How valuable were …