Why it’s your duty to champion your niche

To grow your brand less ordinary you have a responsibility beyond just selling products. When you understand that your market isn’t ‘everyone’ you grasp the importance of your role as an educator. An educator speaking to a particular audience. Your audience. Your niche. Know your niche. Champion your niche. Grow …

When to send cart abandonment campaign

Want to know the best time to send your cart recovery emails?

So you’re running a cart recovery email sequence and you’re seeing a good return. Brilliant. Your cart recovery emails are prime for testing. Split-testing subject lines Split-testing email copy Split-testing call-to-action buttons You should have a programme of continual optimisation in place. Testing ways to incentivise open, click and conversion …

What are the priorities of today’s multi-tasked marketer?

It was a pleasure being the first guest on my good friend, Mark Masters, new podcast You Are The Media (there’s also a conference lined up for 2018). One sentence backstory, Mark and I spent 2 years sharing 140+ episodes of our own podcast, Marketing Homebrew. During the podcast we …

How to market to website visitors not yet ready to ‘buy now’

Bryan Eisenberg wrote something years ago that stuck with me. ‘Don’t sell, help people to buy’. It’s the marketing mantra of the brand less ordinary. We don’t like being sold to. Especially when it’s not a simple case of ‘yes’ or ‘no’. We’re in a buying process. Pushy selling rarely …

How to welcome new subscribers

Let’s consider your store’s email newsletter for a moment. You see, as your subscriber, when I grant you my email address I want platinum status membership to your brand. I want access to your very best. Not everything. Just the best. The best work, the best offers, the best everything you …

Thank you, again

When did you last thank your customers? I don’t mean the pithy throw-away ‘thanks for your order’ that accompanies each dispatch note. You can do so much better than that. I mean a heartfelt thank you. A message that demonstrates, with true gratitude, the value your customer brings to your …

Do what the competition don’t (or can’t)

The greatest opportunity to grow your ecommerce business is through the words that you use. Words are the difference between a decent year and a phenomenal year. You can invest heavily in marketing tech. You can have the latest email, review, split-testing, pop-up & personalisation software. You can have all …

Liking (and I’m not talking the facebook thumbs up type)

Chapter 5. Robert Cialdini’s Influence. Liking. “Few people would be surprised to learn that, as a rule, we most prefer to say yes to the requests of someone we know and like“. If you haven’t yet read Influence, you should. Ask yourself. What element of your marketing focuses in on …

How are you motivating customers to review their purchase?

Our job is to motivate people to take action. Think about it. Every step of the buying journey a micro-moment exists where your customer considers what action to take next. The problem we, as ecommerce marketers, encounter is the sheer volume of actions we request our customers to take, pre- …

Ideas to help increase newsletter subscribers

Don’t think of it as an email list, think of it as a club

It’s human nature to be intrigued by what’s behind the curtain. What’s behind the unmarked door? Then there’s the anxiety of not knowing what other’s are getting (that I’m not). The fear of missing out. It’s how you feel when you see that ‘Insert voucher code’ form on checkout. You’ve …