Share your now

Where are you sharing your now?

We’re forever updating. Your phone iOS, your ecommerce plugins, software updates. I’m up to Java 63 version 100.1240, I still have no clue how this impacts upon me. We just click away. Each update comes with it’s own release notes. Just in case you’re interested in what those improvements are. …

Message over mechanism

Message and timing over mechanism

Pop-ups. The ecommerce world has gone crazy for pop-ups. “10%? 20% Free Shipping? What can we give you to make you order from us?!?” And, duly, the ecommerce marketing world has gone crazy with a ‘They Work!’ versus ‘They Disrupt!‘ argument. Take the latest blog post from content marketer Gill Andrews as …

Timing Your Emails To Perfection

How to time your next email campaign to perfection

Here’s an idea. Dispatch your email when people are the most likely to respond. Pretty simple advice. Obvious. But, just how many times have you clicked the ‘send’ button on your newsletter campaign to tick the box ‘this week’s newsletter’ complete? It’s especially important to consider timing when you’re promoting …

Using Google Analytics Enhanced Ecommerce

Why upgrade to Google Analytics’ Enhanced Ecommerce?

Google Analytics is an ecommerce marketing specialism in itself. That’s why I entrust my clients to Jason Riddle. He’s my go-to man on Analytics integration, support and logic. I’ve asked Jason to provide insight into the value Google Analytic’s Enhanced Ecommerce can provide your ecommerce business. Here’s his response… Knowing how …

Email Welcome - Review

How Not To Write An Email Customer Welcome Sequence

Your welcome email is a valuable opportunity to create a 1-2-1 relationship between your business and your first time customer. Unfortunately, for many, it’s an opportunity too often overlooked. When the formalities of the order receipt or enquiry success are out of the way you’re provided the chance to deliver a …

How To Differentiate : Offer The Alternative

How to differentiate: are you ready to offer the alternative?

Why do we have a tendency to overcomplicate matters? When we look to differentiate our business, it appears easier to zone in on the peripheral. Adding new things. New platforms. New campaigns. Fresh layers of work that simply replicates the same message. The place you should look to differentiate your business is …

Why Should I Buy From You?

Why should I buy from you?

Great service. Huge stock. Quick delivery. Best prices. The response you’ll hear 9 times out of 10. The four things every customer is looking for, right? Service – nobody tolerates for poor service Choice – we won’t simply buy the first product we see Speed – we want it and we …

How To Understand Your Website Visitors Intent

The Hook & The Trigger: Give people a path to follow and an action to take

What’s stopping you from raking in the enquiries through LinkedIn? I’m not talking about harvesting connections hammering out requests all day long. I mean investing in LinkedIn advertising. LinkedIn sponsored ads give you the opportunity to present your business to 450m worldwide users. Your target audience is in there. Somewhere. It’s especially …

Content Creation - Feeding The Fire

How do you keep creating? Feed the fire

You’ve done the background work. You’ve defined your approach. You’ve documented your strategy. You’re doing what you can to onboard your team around you. Now it’s the doing. And sod’s law, your new work, those new articles you pruned, perfected and published, are receiving very little attention. COME ON PEOPLE! …

How Do You Create a Competitive Advantage?

Will marketing clarity be your biggest competitive advantage?

In this week’s Marketing Homebrew we talk competitive advantage. An old school term that many of us still struggle to come to terms with. Definition of Competitive Advantage: ‘a condition or circumstance that puts a company in a favourable or superior business position.‘ Why do we struggle? We’re looking at …

6 Ways To Untemplate Your Retail Website

The template has it’s place. The ease with which you can create your website, your landing page, your newsletter. your message. The mechanics that hindered digital marketing for so long are now gone. You can start trading online in a few hours. You can start creating and sharing content in …