“One of 14 Conversion Experts You Should Be Following”
“32 CRO Influencers That Rule Optimization”
“Top 25 Most Influential Conversion Rate Experts”
– PPC Hero
“45 best CRO Experts to Skyrocket your conversion”
CRO WORKSHOP INTRODUCTION
A one-day CRO (Conversion Rate Optimisation) workshop designed to take you and your team through the practical steps of running a focused, strategic conversion optimisation programme for your business.
The process. The tools. The focus. The learning. The results. The continual cycle of conversion optimisation and learning.
No best practice. No templates. Just processes you can develop to increase your sales and leads.
Getting started in CRO is daunting.
- What do you test?
- How do you test?
- How do you measure?
- What do the results actually mean?
- Where do I start?!?!
Then there’s budgeting, Analytics, automation tools, split-testing software, design, IT and, inevitably finding the time to actually focus on CRO.
Your CRO training is focused on helping you blend your optimisation work into your existing role. I don’t want to scare you away with talk of hours upon hours of deep CRO work each and every day.
During your tailored CRO Workshop I will work with you to develop a framework of activity that will build your confidence and accelerate your business success through CRO.
Ideally you’ll have had a decent level of experience with Google Analytics. If not, we can work the day to suit your team’s knowledge.
Your day will be tailored specifically to either eCommerce (sales), B2B & services (leads) or Content (subscribers).
“The whole day was a great experience with loads of takeaways, that changed the way I think about online marketing.
The presentation was full of real life examples and useful tips that are easy to apply to our own websites/businesses.”
– Norbert Kocsis Online Marketing Manager – Visual Meta
ABOUT YOUR CRO TRAINER
Your Independent CRO Training Specialist
I’ve spent the past 20 years testing and learning what motivates the behaviour of website visitors. For B2B and Retail companies. As an employee, director, business owner and consultant.
I travel across Europe working with a wide range of businesses, from startups to multi-nationals to help in-house marketers and agencies improve their CRO practice.
Training clients include Uber, Samsung, Groupon, Motorola, ChannelAdvisor, People HR
Ian’s understanding of the customers thought process is exceptional – within 10 minutes of working with Ian I had realised we could make massive improvements to our lead generation process with some straight forward changes.
Sat Sindhar – Founder of People™
YOUR CRO TRAINING AGENDA
MORNING SESSION – PLANNING
FOUNDATIONS FOR CRO SUCCESS
Why does CRO matter and what is it’s impact on your business growth?
What are the building blocks of a successful CRO strategy?
How will you pitch CRO to achieve buy-in across your business?
How will CRO integrate into your existing digital marketing activity?
THE CONVERSION STRATEGIST’S TOOLBOX
10:00AM – 11:00AM
Learn the importance of analytics, a/b testing tools, heatmapping, user analysis and recording software
Discover the tools of the CRO trade and how to budget for CRO (it costs less than you may think…)
KNOWING YOUR CUSTOMER’S JOURNEY
11:15AM – 1:15PM
Let’s start with your customer. During this session you’ll start to realise the impact CRO can have on your conversion success.
Do you solve problems or create problems?
What are the common mistakes made with product and landing pages?
What’s the purpose of your homepage?
What’s life like for your customer now they have what you sell?
How will emotion influence your customer’s decision making?
Are you being clear as to why I should click that button?
Are you ready to make your forms work for you?
How will you incentivise action and what is the purpose of the Call-to-action?
How will you eliminate distractions and minimise customer anxiety?
AFTERNOON SESSION – DOING
REMOVING ROADBLOCKS AND MAKING IT EASIER FOR PEOPLE TO BUY FROM YOU
This session is tailored to either the retail, b2b or content industry.
2:00PM – 3:00PM
Can you achieve absolute clarity in your proposition?
How should you optimise your call to action?
How important is consistency of message?
3 steps to building a highly successful landing page
1. How do you demonstrate and validate value?
2. What is the next logical step? Why ebooks no longer work
3. How do you use landing page design to your advantage?
How will you track and attribute success?
How do you perform a 5-second test?
HOW TO (AND WHY YOU NEED TO) SPLIT-TEST FOR SUCCESS
3:00PM – 4:30PM
When should you split-test?
How do you prioritise your split-tests?
Can you run more than one split-test at any one time?
What are the best tools to help you split-test?
What are the benchmarks you need to achieve with split-testing?
How will you set up a successful A/B split-test?
What are the mistakes made when A/B testing?
Your tailored CRO Training Day costs £950 (€1100) exc. travel and accommodation costs.
The training takes place at your business premises and I advise no more than 6 people attend (it allows us to keep the day focused).
The training is specific to your business. Beforehand we’ll arrange a call so I can better understand your team structure and ensure your day is tailored to the struggles you’re facing turning visitors into customers.
I work with in-house marketers and agencies across Europe.
Following your CRO training I’m on hand to answer any questions you may have for 30 days.
Typically we can book your CRO training workshop within 3-4 weeks of your initial enquiry.
I’m an independent CRO specialist. My job is to train you and your team. Unlike more generic digital marketing trainers, this isn’t a pitch to win your design or SEO work. Our focus is 100% CRO.
“Ian is a great communicator, inclusive educator and easy to work with. Ian put together and lead our CRO training in Warsaw for our network, which all participants found extremely useful and enlightening. Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses. He is dedicated to help others be successful.“
Jason Clowes – Customer Success Director – Savage Marketing – Romania
Ready to find out more? Call me today on +44(0)7545 822460 or email email@example.com. Of course, you can just pop your details across in the form below and I’ll be in touch to answer your initial questions.