Personalisation Strategy For The Modern Retail Brand


Get better results, online and offline, personalising your customer’s website experience


Helping People Buy Online Since 1996

You ready to take a smarter approach to marketing automation and personalisation for your ecommerce store?


I cringe when I hear people talk of ‘autopilot’ ecommerce marketing.

It doesn’t work that way. At least, for successful retail brands.

Instead, effective personalisation requires strategy. Blending customer insight, data and technology with a huge heaping of creativity. You spend less time doing and more time fine tuning to achieve better sales results. Across the entire customer journey.

This is what I help my retail clients achieve. Optimised results through a smarter approach to ecommerce marketing personalisation and automation. There’s nothing ‘autopilot’ about it.

Ecommerce Marketing Automation Consultant

Which elements of ecommerce marketing automation can I help you with?


* Better, more personalised customer experience
* Product recommendation engines
* Basket abandonment campaigns
* Remarketing campaigns
* Social media updating
* Product stock alerts & updates
* Post-sales communication
* Email newsletter segmentation
* Product review requests
* Omnichannel strategy
* Social proof with product reviews

Start making each and every customer touchpoint work better for your ecommerce business.
More personalised. More productive use of your time.

Start taking advantage of the growth opportunity ecommerce marketing automation can provide you.


Truly effective use of marketing automation requires you to strip back the templated message and carve your own brand message into each and every piece of customer communication you send.

It takes a blend of creativity, careful management and process optimisation.

We often forget about the creativity bit. Let’s learn how we can incentivise more people to buy through your website through the use of marketing automation.


Start growing your ecommerce business through a smarter approach to marketing automation


Untemplate your marketing and start driving sales stamping your authority and market expertise into your customer communication.

Contact me today by calling +44(0)7545 822460, emailing me at ian@ecommercegrowth.co.uk or dropping your details across in the form below. I’lll be in touch right away.