1-2-1 ecommerce coaching

preparing your brand for the next phase of growth

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Ecommerce Coach UK

IAN RHODES: ECOMMERCE COACH


BRING 20+ YEARS OF EXPERTISE BUILDING ECOMMERCE BRANDS TO YOUR OWN BUSINESS

Providing expert 1-2-1 guidance as we work together to build your ecommerce business profitably & sustainably.

Coaching clients already own brands with a good market fit and have greater than 10,000 site visitors per month.



I’m Here To Help You Accelerate Profitable Growth

Establish your ecommerce growth strategy, technology requirements & objectives

Rapidly grow your email subscriber list

Set realistic acquisition cost targets

Develop your customer retention strategy to grow repeat business

Advance your email marketing including welcome sequences, cart abandonment and segment-focused flows.

Master email segmentation and behavior-based automations

Optimise your Google Ads Shopping feed to target purchase-ready visitors

Focus your price, shipping & discounting strategy

Understand customer lifetime value & target your best customer profiles

Gather key insight from Google Analytics

Know the Shopify apps that boost conversion

Personalise the entire customer journey

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TURNING HOBBIES INTO SUSTAINABLE BUSINESSES...

"I've worked with Ian since 2017 and he has been incredible! He's taken a hobby of mine and turned it into a full-time business by increasing turnover by almost 2000%.

He truly has become an essential part of the business and continues to exceed my high expectations in every way. Ian's also very fun to work with which is an added bonus!" - Keri-Anne - Founder of StyleofBeyond.co.uk

What's covered?

Here's a guide to how we'll work together

FOUNDATIONS


  • Ecommerce Marketing Technology Review

    to ensure the necessary tools and data are in place, tracking and functioning correctly

  • Customer Insight

    collating data from existing customers to help improve upon the buying experience

  • Ecommerce Platform & SEO

    How to successfully set up your ecommerce store and the fundamentals of SEO

  • Data Insight

    using Google Analytics to discover purchase road-blocks and growth opportunities

CONVERSION


  • Increasing AOV

    product & category focus pre-purchase up-sell of relevant low-cost items to increase average order value

  • List Growth

    series of tests across copy, imagery, timing and source to help increase % of non-buying customers that register for email updates

  • Browser Onboarding & Welcome Sequences

    optimisation of personalised emails based upon the browser behaviour of non-purchasing customers

  • Cart Recovery

    running an optimisation programme across all abandoned carts based upon cart value and customer (new vs returning) to boost cart recovery

RETENTION


  • Browse Abandonment

    managing behaviour-based email automations that deliver subscribers with product-specific insight, scarcity and social-proofing based on product views to help motivate purchase

  • Product Reviews

    managing and optimising the review request programme to inspire happy customers to leave product reviews that give other customers great insight into product benefits.

  • Driving Loyalty

    to help increase customer retention we will motivate customers to register for purchase-driven rewards - whether that be discounts or merchandise.

  • Advanced Email Marketing

    Segmentation, Automations and Retention Strategies

10 common Questions

Costs, technology, contracts etc

READY TO LEARN MORE?

To check availability use the form below (or email me at [email protected]) and I’ll be in touch to learn more about your brand and to discuss how I may help grow your ecommerce business.

“I have no hesitation in recommending Ian to any start up business owner no matter how small your niche, he is truly outstanding”
– Sharon Demmery – Founder of Demmerys.com