optimise for conversion
I would not hesitate in seeking his consulting services again on another project."
Mathew Wade - Head of Digital at Gossard
FOR YOUR ECOMMERCE STORE
customer-centred · data-informed · technology-driven
Bring 20+ years of ecommerce growth expertise & insight to your brand.
Clients hire me to introduce and manage advanced marketing strategies that drive conversion and customer retention for their store. Delivering a process of continual optimisation across their website and email marketing to drive profitable ecommerce growth. Working seamlessly with in-house teams and agencies that work on traffic growth.
Important: My clients are ambitious startups or established brands that have proven market fit and are ready to optimise conversion & retention strategies to drive profitable growth.
ecommerce conversion optimisation consultant
Neil McLaren - Founder at Vaping.com
ADVANCED CONVERSION STRATEGY
MANAGING THE OPTIMISATION PROCESS using valuable data and customer insights
introducing a prioritised continual process of testing and learning
to drive conversion (new & repeat customers) across your ecommerce store & email marketing.
Personalising your customer journey, growing sales and reducing customer acquisition costs.
reviewing & equipping you with best-fit ecommerce marketing technology
a/b testing list growth messaging, timing & location-based strategies
optimising cart recovery strategies based on customer data, order value and location
optimising welcome sequences to onboard prospective buyers & start telling your story
gathering critical website & product feedback from existing customers
testing effectiveness of timed discounted strategies to drive conversion
optimising order confirmation and order despatch emails to provide more relevance and up-sell related products
building high impact behaviour-based email marketing segments & automations
optimising product review request timing/message to drive the use of customer voice for use across all acquisition campaigns
sending behaviour-triggered emails to support email newsletter campaigning
measuring & using customer lifetime value data to discover VIP customers & set clear CAC targets
advancing use of Google Analytics for shopper insights & reporting
advising you on first-click attribution data to understand which channels to focus your customer acquisition budget
launching VIP & customer loyalty programmes that drive repeat business
Increasing AOV with advanced product bundling, recommendations, up-sell and cross-sells based on basket contents
... and you know what? we'll have a bit of fun along the way too
“14 Conversion Experts You Should Be Following”
“32 CRO Influencers That Rule Optimization”
“One of the world’s Top 25 Most Influential Conversion Rate Experts”
“45 best CRO Experts to Skyrocket your website conversion”
FUELLING PROFITABLE ECOMMERCE GROWTH
Our work together adds a layer of optimisation to your existing growth strategy. That layer is where the real profits are made.
driving more traffic to our website and yet reducing our cost per conversion. "
- David Winstanley - Managing Director at Pramworld
MY ECOMMERCE BACKGROUND
Wearing the hats of employee, director, ecommerce business owner & consultant.
Finding my feet at a startup online retailer way back in 1996. When animated gifs first roamed the ‘net and web browsers were at the version 1.0 stage.
4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world’s largest travel company.
In 2004 I launched my own ecommerce business. From 0 to £2m. bootstrapped. Doing the things you’ve done. Balancing time and energy marketing my business and running my business.
For the past 10 years my time has been dedicated to my ecommerce consulting business, working alongside ambitious ecommerce brands, direct-to-consumer & retailers, to review, plan and optimise the steps towards building an ecommerce brand for the long haul.
YOUR QUESTIONS ANSWERED
I work exclusively with ecommerce dtc brands & retailers trading online. It’s where I’ve plied my trade for 20 years. My clients are direct-to-consumer brands, niche retailers, established retail brands, heritage brands, luxury brands. Both UK and internationally focused. Most clients are already turning over 6-7 figures per year. I do work with ambitious startups too.
Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.
I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?
READY TO FIND OUT MORE?
Drop me a line in the form below, email me at [email protected] or give me a call on +44(0)7545 822460. I’d love to hear about your objectives. Let’s find a way we can work together.