fuelling ecommerce growth

the strategy · the tools · the process


"He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project." - Mathew Wade - Head of Digital at Gossard

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UK Ecommerce Consultant


ecommerce consultant

Bring 20+ years of ecommerce expertise & insight to your brand.
Clients hire me to figure out the most profitable route to drive ecommerce growth. The customer-centred growth strategy, use of technology and optimisation processes that drive next stage revenue growth.

My clients are both ambitious startups and established retail brands ready to embark on their next stage of growth.

Helping you drive ecommerce growth more profitably as you:

  • Set your ecommerce growth strategy & objectives
  • Work to realistic acquisition cost targets
  • Develop your customer retention strategy
  • Advance your Facebook advertising management & campaign optimisation
  • Optimise your Google Ads Shopping feed to target purchase-ready visitors
  • Create effective product video & product imagery with ease
  • Build high impact email marketing segments & automations
  • Make smarter use of cart abandonment campaigns
  • Focus your price, shipping & discounting strategy
  • Measure & use customer lifetime value data
  • Advance use of Google Analytics & Tag Manager
  • Get equipped with the best Shopify apps
  • Personalise the entire customer journey

Guiding You On The Road to Ecommerce Growth

Start selling more products
(without trashing prices)

“14 Conversion Experts You Should Be Following”

“32 CRO Influencers That Rule Optimization”

“One of the world’s Top 25 Most Influential Conversion Rate Experts”
PPC Hero

“45 best CRO Experts to Skyrocket your website conversion”


Customer-Centred · Data-Informed · Process-Driven


Conversion Optimisation
Motivate more website visitors to buy

  • A/B Testing Methodology
  • Ecommerce Copywriting
  • Easing The Purchase Process
  • Cart Recovery Email Flows
  • Behaviour-Triggered Automations
Convert More Visitors into Buyers


Customer Retention Strategy
Inspire Customers To Buy Again

  • Customer Lifetime Value Modelling
  • Personalisation & Automation Flows
  • Welcome & Onboarding Sequencing
  • Advanced Email Retention Strategy
  • Business Model Innovation
Get More Buyers to Shop Again

“The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. “

– David Winstanley – Managing Director at Pramworld
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Building & Growing ecommerce brands for 20+ years.

Wearing the hats of employee, director, ecommerce business owner & consultant.

Finding my feet at a startup online retailer way back in 1996. When animated gifs first roamed the ‘net and web browsers were at the version 1.0 stage.

4 years on, I moved on to Priceline.com taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world’s largest travel company.

In 2004 I launched my own ecommerce business. From scratch and bootstrapped. Doing the things you’ve done. Balancing time and energy marketing my business and running my business.

For the past 10 years my time has been dedicated to my ecommerce consulting business, working alongside ambitious ecommerce brands, direct-to-consumer & retailers, to review, plan and optimise the steps towards their next stage of ecommerce growth.

UK Ecommerce Consultant - Marketing Strategist

“one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis.”

– CrazyEgg
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Working with popular eCommerce platforms including:
Shopify & Shopify Plus ⬝ Magento 1 & 2 ⬝ BigCommerce ⬝ WooCommerce

your questions answered

how we can work together

I work exclusively with ecommerce brands & retailers trading online. It’s where I’ve plied my trade for 20 years. My clients are direct-to-consumer brands, niche retailers, established retail brands, heritage brands, luxury brands. Both UK and internationally focused. Most clients are already turning over 6-7 figures per year. I do work with ambitious startups too.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?


Check availability & learn how we can work together

Drop me a line in the form below, email me at [email protected] or give me a call on +44(0)7545 822460. I’d love to hear about your objectives. Let’s find a way we can work together.