Ecommerce Consultant | Building Online Retail Brands Since 1997

Working with you to establish more productive, more profitable, ways to grow your ecommerce revenue

“He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.”

– Mathew Wade – Head of Digital at Gossard
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UK Ecommerce Consultant

Ian Rhodes
UK Independent Ecommerce Consultant

Bring 20 years of ecommerce industry insight to your brand. 
I partner with management and in-house teams to advance the marketing processes that drive ecommerce growth.

Guiding You On The Road to Ecommerce Growth

Start selling more products
(without trashing prices)

“14 Conversion Experts You Should Be Following”

“32 CRO Influencers That Rule Optimization”

“One of the world’s Top 25 Most Influential Conversion Rate Experts”
PPC Hero

“45 best CRO Experts to Skyrocket your website conversion”


All work begins with review
Using data and your customer insight to prioritise our marketing activity. We’ll review in-house skills, use of technology and build an overall picture of where growth opportunities and priorities exist for your business.


Building a better, more personalised shopping experience.

  • Google Ads Optimisation
  • Search Engine Optimisation
  • Social Media Paid Advertising
  • Sequential Retargeting
  • CPA-linked strategy
Grow Your Audience
  • A/B Testing Methodology
  • Product Page Optimisation
  • Simplified Checkout Process
  • Cart Recovery
  • Segmented Retargeting
Convert More Customers
  • Customer Reward Programme
  • Customer Win-Back Campaigns
  • Gain More Product Reviews
  • Email Marketing Strategy
  • Subscription Business Model
Retain More Customers


Advanced Automation & Segmentation

  • Welcome Sequences
  • Smarter Segmentation
  • Behaviour Triggered Automations
  • Newsletter Campaigns
  • Transactional Emails
Advance Your Email Marketing


Strategy, Review & Optimisation

  • Site Search & Navigation
  • Site Navigation & Filtering
  • Social Proof & UGC
  • Behavioural Messaging
  • Recommendations & Reviews
Personalise Your Customers’ Buying Experience


Technology Recommendation & Selection

  • Email Service Providers
  • Customer Review Engine
  • Website Personalisation
  • Ecommerce Platform
  • A/B Testing Software
Get Advice On Ecommerce Marketing Technology

“The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion. “

– David Winstanley – Managing Director at Pramworld
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I’ve been growing online retail businesses for 20 years.
Wearing the hats of employee, director, ecommerce business owner & consultant.

Ecommerce Marketer, Ian RhodesFinding my feet at a startup online retailer way back in 1996. When animated gifs first roamed the ‘net and web browsers were at the version 1.0 stage.

4 years on, I moved on to taking the role of European Marketing Director. Learning sustainable growth at a market innovator who are now the world’s largest travel company.

In 2004 I launched my own ecommerce business. From scratch and bootstrapped. Doing the things you’ve done. Balancing time and energy marketing my business and running my business.

For the past 10 years my time has been dedicated to my ecommerce consulting business, working alongside ambitious ecommerce brands to review, plan and optimise the steps towards their next stage of ecommerce growth.

“one of today’s leaders in Conversion Rate Optimization, people who don’t just talk the talk but put their theories to the test on a daily basis.”

– CrazyEgg
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Working with popular eCommerce platforms including:
Shopify & Shopify Plus ⬝ Magento 1 & 2 ⬝ BigCommerce ⬝ WooCommerce


I work exclusively with ecommerce businesses. It’s where I’ve plied my trade for 20 years. My clients are direct-to-consumer brands, niche retailers, fashion brands, heritage brands, premium brands. Both UK and internationally focused. Most clients are already turning over 6-7 figures per year.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers. I have to believe in the products you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you sell.

I work alongside senior management to plan & in-house marketing teams to implement. You might also be transitioning from an outsourced agency who simply didn’t perform and now you want to bring your marketing in-house?

I work with innovators, not copy cats.
I work with long-termists, not get rich quick companies.
I work with specialists, not generalists.

I’m not interested in boosting sales through amazon or ebay. I want to build your profit, not theres.

I do not work with drop-shippers or non-physical product companies.

I work with partners. I’m not an ‘outsource solution’ for your business. This is about partnership.

At present, due to time, I work exclusively with British brands.
Perfect. That’s our objective. My intention is to work with you and your team for 6-12 months. To build and help manage your eCommerce growth strategy, advance your team’s marketing skills and build traction measured by revenue growth.

Long-term, I want you to successfully manage your marketing internally. I’m at hand to advise and review the transition and once you’re comfortable to manage your marketing in-house.

I limit my work to 6 consulting clients at any one time. I won’t work with your direct competitors. It doesn’t make sense.
September 2018 update: There’s the possibility I’ll have space for 2 additional clients from later this month. Typically there’s a wait list. It may be a few months. In that case, I work with you to do the groundwork so we can hit the ground running. I’ll let you know from the outset a timeframe we will work to.
  • For one-off projects, I’ll need to find out a little more to provide costings. Get in contact using the form below.
  • For retainer work fees typically range between £1650 and £4950.
  • For strategy workshops fees are £950/day

Far more cost effective and productive than hiring or relying upon an external agency.

You’re invoiced monthly on 28 day terms at the end of each completed month. I don’t hold you to a contractual term. It’s my job to continuously prove me worth to you.


Drop me a line in the form below, email me at [email protected] or give me a call on +44(0)7545 822460. I’d love to hear about your objectives. Let’s find a way we can work together.