FREELANCE ECOMMERCE DIRECTOR

Leading growth for a few great clothing and luxury brands

ADVANCING ECOMMERCE GROWTH

FOR UK CLOTHING & LIFESTYLE BRANDS


Clothing brands hire me to bring creativity, structure and focus to drive ecommerce growth

You make the products you know your customers will love.
My job is to build your audience, grow sales and customer retention.
Establishing and directing your ecommerce marketing strategy.
Training and focusing your in-house marketing team.
Making your customer’s journey as friction-free as possible.
Delivering you sustainable, profitable ecommerce growth.


DATA-INFORMED, CUSTOMER-CENTRED, PRODUCT-LED


My clients are direct-to-consumer brands.

Clothing, luxury and lifestyle brands already turning over 6-7 figures per year through their website and ready to fuel their next stage of growth.

The job now is to drive forward with an advanced marketing strategy that blends creativity with the technology, data and processes now available to you.
To reach your target audience, motivate purchase and inspire existing customers to buy again.

COSTS


I’m a big believer in transparency.

My fees start from £2250. I don’t work with anymore than 3 businesses at one time in this particular role.

This isn’t quick win territory. We’re creating a structure and building a process to drive consistent, sustainable ecommerce growth for your business.

ADVANCING TRAFFIC, CONVERSION & RETENTION STRATEGY


We are all consumers. We’ve seen the consequences of ‘conventional marketing practice‘ all too often. The ‘one size fits all’ approach. The procedural following of best-practice marketing. You give your customers little choice other than to make their buying decision based on price. That’s never a good place to be.

It’s my duty to review, deliver and help action a fresh, more purposeful marketing strategy unique to your business.

This isn’t about dumping a 72 page document on your desk and wandering off. This is real, actionable work alongside your internal team. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.

It’s a partnership. Our work will set out marketing foundations – the data and processes – and sit across:

ecommerce growth strategy
ecommerce team management & recruitment
ecommerce platform review
ecommerce performance audit
email marketing strategy & management
content marketing strategy
ecommerce marketing tools & technology
a/b testing and conversion optimisation
search (organic & paid) strategy
customer retention strategy
social media strategy
optimising the marketing process

We’ll fuel our work with insightful and actionable data. No more working on hunches.

TRAFFIC GROWTH
Advanced SEO, Feed Optimisation, Facebook & Google Ads Strategy

CONVERSION STRATEGY
Clarity, Persuasion, A/B Testing, Ease of purchase, Social Proofing

RETENTION STRATEGY
Retargeting, Email Segmentation, Product Review & Loyalty Program

PROFIT GROWTH
Channel Audit, Analytics Insight, Advanced Metrics & Segmentation

What Ecommerce Growth Clients Have To Say


VIEW MORE CLIENT TESTIMONIALS

NEXT STEPS


Let’s see if there’s a good fit between your brand and my work. To learn more, please call +44(0)7545 822460, email me at ian@ecommercedirector.co.uk or use the form below. I’ll email you to arrange a convenient time to call.