Ecommerce Email Marketing Review & Consultancy


More personalised communication. Better Results. No matter what you sell.

Earn more from existing customers through smarter email marketing

I’ll work with you to get the business excited about the results email marketing provides…

  • A complete review of existing platform, email management processes and performance
  • Learn how to improve deliverability to reach more inboxes.
  • Implement advanced behaviour-triggered segmentation to drive greater revenue per subscriber
  • Reduce time spent on email taking advantage of automation processes
  • Begin your email optimisation process with an a/b testing programme
  • Start designing your email with the mobile user in mind

The vast majority of online retailers still overlook the magnificent revenue opportunity email marketing can provide.

Email marketing is still a labour-intensive task for many. Something we’d all love to be doing ‘right’, but dedicating the time is impossible.

It’s my job to introduce an email marketing process to your ecommerce business.

I partner directly with ecommerce clients and their agencies to help implement and optimise their ecommerce growth strategy through email. Training in-house teams across the globe and working to deliver a truly optimised email marketing process.

Email Marketing Consultant - UK

Ian Rhodes
Ecommerce Email Marketing Strategic Review & Consultancy


Are you ready to drive growth taking a smarter approach to email marketing for your ecommerce brand?

Whether you’re looking to initiate a smarter approach to email marketing for the very first time or a review and recommendation process for existing campaigns, I’m here to advise and help execute.

Email Marketing Foundations

Bringing focus and direction to your ecommerce email marketing

  • Email KPI Audit
  • Vendor Review & Selection
  • List Growth Strategy
  • Email Branding & Tone
  • Deliverability Review

Customer Retention Strategy

Smarter Personalisation, Automation and Subscriber Segmentation

  • Welcome Sequencing
  • Behaviour-Triggered Emails
  • Cart Abandonment
  • Browser Abandonment
  • Post-Sale Communication

Email Management Process

Learning our way to better open rates and greater ROI per email campaign

  • Subject Line testing
  • Call to Action testing
  • Mobile First
  • Attribution & Reporting
  • Imagery + Copy Experiments

More learning. More personalisation. More revenue.

There’s no best practice you should follow.
Success comes through learning, from data, the impact of a hypothesis-driven series of a/b tests

The use of CTAs, imagery, subject lines and from fields. Each element can have a significant impact upon your email success.

It demands patience. This is a long-term commitment that requires a long-term strategy. That’s how I help my retail clients. Devising a more creative, smarter approach to email marketing management and revenue success.

Ready to take the next steps to email marketing success?

I equip ecommerce brands with all the necessary insight, strategy and processes through review, consulting & in-house workshops. Working exclusively with ecommerce businesses, large and small, in the UK, Europe & USA.

Let’s discover how we can work together to build your revenue through email marketing for your ecommerce brand. You can call me on +44(0)7545 822460, email or fill the form out below. I’ll be back in touch right away to fix a good time to talk.