Independent Ecommerce Marketing Technology Advisor


make smarter use of the marketing technology
that fuels ecommerce growth


Ecommerce MarTech

Get independent advice and training on the selection & strategic use of ecommerce marketing technology

Customer-centred. Data-informed. Technology-driven.

Everyone’s talking about automation, user generated content, personalisation, segmentation etc etc.

The ecommerce brands that are seeing real success are those that don’t simply invest in ecommerce marketing technology. They understand the role technology plays in their customer’s journey. They take ownership of technology, define their strategy and utilise tech to differentiate their business from the competition. As a traffic, acquisition and retention growth driver.

I partner with ecommerce brands, established and growth hungry, to explore the role technology can play in their revenue growth. How to integrate the right tools within your existing platforms. It’s my role to understand and equip you with the right technology to drive growth.

More importantly. How to implement, use and optimise those tools to your advantage. More productively. More profitably.

Ian Rhodes
Ecommerce Marketing Technologist

What marketing technology will scale with your ecommerce brand?


You’re spoiled for choice with the sheer volume of SaaS ecommerce marketing technology available to you right now. Let’s work together to prioritise, adopt and master the right marketing technology for your ecommerce business now and in the future.

  • Ecommerce email marketing software providers that allow you to scale conversations not blast messages
  • Advanced Facebook & Instagram advertising to scale customer acquisition
  • User Generated Content platforms that allow you to share the voice and imagery of your customer
  • Product recommendation engines that smartly present your website visitors with the right product at the right time
  • Messenger chatbots that allow you to automate and retain that vital human-touch of your business
  • Cart Abandonment platforms that allow you to test the most effective messaging to recovery abandoned carts
  • A/B testing software that helps you optimise the customer journey and increase profit without spending on more traffic
  • Behavioural Marketing software that personalises your customer’s onsite experience
  • On-site search that is fuelled by data and customer insight to present the right products
  • Product review platforms that grow customer recommendations and help you convert more first time customers
  • Social media integration to help improve onsite engagement without the need to lose visitors to social channels
  • Customer referral and rewards software that enables a new route to drive customer loyalty
  • Pop-ups and exit intent software that helps you promote new offers and incentivise purchase without interrupting your visitor’s focus
  • User-journey analysis including session recordings, heatmapping and reporting that demonstrate new ways to enhance customer experience

… the list is constantly growing having worked with 200+ retailers during the past 20 years

Take the next step to equipping your ecommerce brand with the technology that drives growth


I review and advise upon ecommerce marketing technology for retail clients from startups to multi-national retailers.

Ready to make the right investment in marketing technology for your ecommerce business?
Contact me today by calling +44(0)7545 822460, emailing me at [email protected] or dropping your details across in the form below. I’lll be in touch right away.

“Ian will help you understand your online customers better than you ever thought possible”
– Owen Whitehead – Head of Global Digital at TravelCounsellors.com