ECOMMERCE COACH & MENTOR TO AMBITIOUS STARTUP FOUNDERS
Your Trusted Guide on
the Road to Ecommerce Growth
independent advisor to Product Makers & Market Shakers
Create community. Build for the long haul.
Exciting times... but you don't want to follow the templated 'best practices' of ecommerce marketing. You've put too much effort into creating a product you know your customers will love to dampen the mood with drab 'off the shelf' marketing.
I'm here to guide you as you build and grow your ecommerce brand profitably and sustainably. To help you prioritise the work and differentiate your approach to drive repeatable business for your direct to consumer brand.
20 years of insight building and growing ecommerce brands has taught me 2 things.
1.) Yes, you're in the market to sell product.
2.) Your job is to motivate people not simply to buy from you, but to buy into you.
There's a gulf between the two approaches.
The second option will help you build for the long haul. The first will lead you down a path of price-led strategies that, well, rarely lead anywhere.
don't want you to get stuck focused on 'how to sell products' when there's a much greater opportunity - to create your community, grow your sales and build your brand less ordinary.
Ian Rhodes
Ecommerce Growth Coach
DISCOVER HOW TO BUILD YOUR ECOMMERCE BRAND PROFITABLY AND SUSTAINABLY
I'd be kidding you if I said this was going to be easy... key to our work together is prioritisation. Developing a process of continual learning and building your brand for your ideal customers.
Ensuring the foundations are readied for you to build upon. We'll work to a schedule of activity with weekly calls where we split our work up and ensure we see consistent measurable progress.
Our work together will define your marketing process across. Building a truly customer-centred brand using my framework outlined below:
GRow your audience
Content Creation
Quickly establish yourself as the authority in your niche creating content that answers your customer's questions across all social channels
SEO
Gather and use customer insights + search data to help optimise your content and rank consistently higher for the search terms that matter
Facebook Ads
The quickest way to drive traffic (but also the most hazardous) and sales so ensure your ads resonate and your landing pages sell
Google Ads
Capture visitors with high buying intent and learn to scale using Google's account management automations
grow your sales
Landing Pages
make sure you give your customer everything they need to know to build trust so they can buy with confidence
Email Welcome Flows
Offering a discount? Grow subscribers and deliver my personalised 5-step onboarding emails that turn hesitant shoppers into confident buyers
Upselling & Product Bundling
What can you do to increase average order values? I'll show you how to successfully introduce relevant products and product bundles to increase revenues
Cart Recovery & Remarketing
Don't lose your customer at the last hurdle... delivery costs an issue? build confidence sharing customer success stories and show just how easy it is for your customer to make their purchase
Scale
Unit Economics
Make sure you have access and understanding of key business insights so that you can scale growth with confidence
Community
Build out your affiliate programmes and refer-a-friend to help reach new audiences, build partnerships and fuel word of mouth sales
Data & Automation
Collect value customer insights + save time automating key marketing processes and retain the all important human touch
Optimisation
Learn what motivates customers to purchase and drive conversion through a process of continual optimisation across each key customer touchpoint
... the list is constantly growing having worked alongside 200+ retailers during the past 20 years
Customer-centred ⬝ Data-informed ⬝ Story Driven
This is about driving revenue through your own ecommerce store selling the products you make (i.e. no Amazon or Ebay boxshifters or dropshippers - that's not my business)
Building a profitable ecommerce business for the long haul.
Next steps
If you haven't already, subscribe to my weekly newsletter (+ free ebooks). It's where I offer guidance to help you. No selling. No spamming. Just honest independent advice.
You can check availability by emailing [email protected] or dropping your details across in the form below. I'll be in touch right away.
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