Teaching Modern Ecommerce Marketing

Learn how to action the conversion & customer retention strategies
that deliver profitable, sustainable ecommerce growth

The Strategy ⬝ The Technology ⬝ The Process

Tailored in-house training for marketers and marketing teams in the UK, Europe & USA

Ecommerce Growth Marketer Training Workshop


Your Ecommerce Growth Workshop will be the catalyst for converting and retaining more customers more profitably.

Together we’re create an actionable plan to drive sales from new and existing customers. You’ll learn smarter tactics and tools. You’ll be equipped to optimise your growth strategy building a scaleable process using email marketing and website conversion optimisation

The simple objective is to provide you with insight and confidence to manage your marketing in-house delivering profitable, sustainable ecommerce growth.


Ecommerce Marketing Trainer

Ian Rhodes – an independent ecommerce marketing consultant & trainer. Providing you trusted, expert advice backed by 20 years experience building and growing ecommerce brands (including my own).

Just 15 of the lovely things training clients have said over on Linkedin recommendations

“He covered a lot ground, providing valuable tips and truly memorable examples along the way.”
“He really cares about his clients and strives for their success… which comes almost instantly with his superb guidance”
“a true expert with highly specialized strategic counsel”
“Ian kept our concentration all day, showing us his personal insights, tips and tricks
“Ian was very thorough, very relaxed in in approach to the training and his knowledge and understanding he passed onto my team in a very professional and well executed manner”
“Ian was fantastic to work with, very punctual, personable and knowledgeable
“He provided us with a great insight into the industry and has really helped raise our game.”
“Ian is an absolute expert in his field and provided us with a bespoke training session which was extremely relevant and valuable to our business.”
“Ian was great to work with and really knows his stuff and I would highly recommend him to anyone.”
“His learning style is very clear, precise and backed up with lots of practical examples that can be immediately implemented.”
“In the time that I spent working with Ian, his contribution, guidance and support has been immense
“We’re now consulting with Ian on our online strategy and we don’t make a move online without talking to him first.”

“Our consultation meeting with Ian was an education
“He is an e-commerce professional with a depth of expertise and is a pleasure to do business with”
“His understanding of the customers thought process is exceptional”

“The whole day was a great experience with loads of takeaways, that changed the way I think about online marketing.
The presentation was full of real life examples and useful tips that are easy to apply to our own websites/businesses.”

Norbert Kocsis Online Marketing Manager
Visual Meta – Berlin Germany


Prior to your Ecommerce Growth Workshop we’ll have a 30-minute chat to understand both immediate and long term priorities. During the workshop itself we will cover a pre-defined agenda relating to how you market your ecommerce business.

From the strategy, technology to the processes that help you optimise for conversion through to your post-sales communication.

Working together you’ll discover new ways to effectively reach and convert new customers as well as opportunities to increase retention rates (without trashing your prices).


  • how to run a successful a/b testing program to increase conversion
  • how to correctly segment your email database to drive sales
  • how to recover more abandoned carts
  • how to create welcome sequences that convert
  • how to successfully retarget visitors through Social Media
  • how to get the most out of Google Analytics
  • how to analyse user session recordings
  • how to test & implement discounting & shipping strategy
  • how to motivate purchase by gaining more customer reviews
  • how to utilise user-generated content
  • how to choose the right marketing technology that fits your budget and longer term needs

“14 Conversion Experts You Should Be Following”


One Day Workshops cost £950 +vat
Two Day Workshops cost £1750 +vat

For workshops taking place outside of the UK travel and accommodation costs will be added and agreed prior to your workshop taking place.

Your office/premises, wherever in the world that may be. We’ll need access to a room and a projector screen. You bring the sandwiches and I’ll bring the crisps.

Let’s try to keep the attendees less than 10. If it’s just you? That’s fine. Any more than 10 and we can easily lose focus. I do recommend getting people from other roles within your business involved. Marketing is no longer the role of just the marketer.

That’s absolutely fine. I’ll travel to you. I’ve travelled across Europe & the US (West & East coast) to run 1 and 2-day workshops. I’ll simply need to add the travel & accommodation costs to the outlined fees. We’ll confirm costs prior to your workshop.
Yes. If you want to me to work with specific members of your team on specific tasks, that’s great.

I do run 3 or 5 day tailored training workshop series for clients in Europe and North America. Get in touch and I’ll guide you through how this works and costs.

I’m available for 4 further weeks as you begin to implement the plan we have created. We’ll set up a dedicated Slack channel for discussion. I’m also available via Skype, phone and email.

Sure. 25% of your workshop costs are invoiced prior to the day. If, after the workshop you’re not 100% happy? I don’t invoice for the further 75%. My risk. Something I’ve never had to implement, but it’s there as a safeguard for you.

From startups to established ecommerce brands.

I work with fashion, lifestyle, luxury and specialist retailers.

I don’t work with generalists where price is your only differentiator.

Hallelujah! Let’s get better results for your clients. I’ll work under an NDA so we can focus specifically on the ecommerce sectors you work within.

I’ve worked with a wide range of agencies, small and large. Quite often agencies book me to work directly with their own clients.

Whatever the scenario, I want to help your team grow sales for your clients with confidence (and profitable results)

“Ian is a great communicator, inclusive educator and easy to work with. Ian put together and lead our Growth Marketing training in Warsaw for our network, which all participants found extremely useful and enlightening. Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses. He is dedicated to help others be successful.

Jason Clowes – Customer Success Director – Savage Marketing – Romania


Just pop your details through below, email me ian@ecommercegrowth.co.uk or call me on +44(0)7545 822460 and I will guide you through the workshop process and next steps.