THE FREELANCE CMO™
Leading marketing for a few good clothing & lifestyle brands.
Working with clients in the UK, Europe & USA.
FOR A FEW GOOD FASHION BRANDS
Fashion, luxury & lifestyle brands hire me to bring creativity, insight and structure to their marketing process
You make the products you know your customers will love.
My job is to help you make what you make matter.
Establishing and directing your marketing strategy.
Making your customer’s journey as friction-free as possible.
Delivering you sustainable, profitable ecommerce growth.
WHO I WORK WITH
My clients are direct-to-consumer brands.
Clothing, luxury and lifestyle brands already turning over 6-7 figures per year through their website and ready to fuel their next stage of growth.
The job now is to drive forward with an advanced marketing strategy that blends creativity with the technology, data and processes now available to you.
To reach your target audience, motivate purchase and inspire existing customers to buy again.
ACTIONABLE CONVERSION & RETENTION STRATEGY
We are all consumers. We’ve seen the consequences of ‘conventional marketing practice‘ all too often. The ‘one size fits all’ approach. The procedural following of best-practice marketing. You give your customers little choice other than to make their buying decision based on price. That’s never a good place to be.
It’s my duty to review, deliver and help action a fresh, more purposeful marketing strategy unique to your business.
This isn’t about dumping a 72 page document on your desk and wandering off. This is real, actionable work alongside your internal team. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.
It’s a partnership. Our work will set out marketing foundations and sit across:
business model innovation
email marketing strategy
content marketing strategy
tools & technology
a/b testing and review
customer retention strategy
social media strategy
We’ll fuel our work with insightful and actionable data. No more working on hunches.
What Ecommerce Growth Clients Have To Say
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.
Let’s see if there’s a good fit between your brand and my work. To learn more, please call +44(0)7545 822460, email me at email@example.com or use the form below. I’ll email you to arrange a convenient time to call.