THE FREELANCE CMO™


Leading marketing for a few good clothing & lifestyle brands.
Working with clients in the UK, Europe & USA.

DRIVING GROWTH

FOR A FEW GOOD FASHION BRANDS


Fashion, luxury & lifestyle brands hire me to bring creativity, insight and structure to their marketing process

You make the products you know your customers will love.
My job is to help you make what you make matter.
Establishing and directing your marketing strategy.
Making your customer’s journey as friction-free as possible.
Delivering you sustainable, profitable ecommerce growth.


WHO I WORK WITH


My clients are direct-to-consumer brands.

Clothing, luxury and lifestyle brands already turning over 6-7 figures per year through their website and ready to fuel their next stage of growth.

The job now is to drive forward with an advanced marketing strategy that blends creativity with the technology, data and processes now available to you.
To reach your target audience, motivate purchase and inspire existing customers to buy again.


ACTIONABLE CONVERSION & RETENTION STRATEGY


We are all consumers. We’ve seen the consequences of ‘conventional marketing practice‘ all too often. The ‘one size fits all’ approach. The procedural following of best-practice marketing. You give your customers little choice other than to make their buying decision based on price. That’s never a good place to be.

It’s my duty to review, deliver and help action a fresh, more purposeful marketing strategy unique to your business.

This isn’t about dumping a 72 page document on your desk and wandering off. This is real, actionable work alongside your internal team. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.

It’s a partnership. Our work will set out marketing foundations and sit across:

value proposition clarity
brand positioning
business model innovation
email marketing strategy
content marketing strategy
tools & technology
a/b testing and review
customer retention strategy
social media strategy
optimisation process

We’ll fuel our work with insightful and actionable data. No more working on hunches.

TRAFFIC AUDIT
Advanced Targeting, Feed Optimisation, Facebook & Google Ads Strategy

CONVERSION STRATEGY
Clarity, Persuasion, A/B Testing, Ease of purchase, Social Proofing

RETENTION STRATEGY
Retargeting, Email Segmentation, Product Review & Loyalty Program

PROFIT GROWTH
Channel Audit, Analytics Insight, Advanced Metrics & Segmentation

What Ecommerce Growth Clients Have To Say


VIEW MORE CLIENT TESTIMONIALS

NEXT STEPS


Let’s see if there’s a good fit between your brand and my work. To learn more, please call +44(0)7545 822460, email me at ian@freelancecmo.co.uk or use the form below. I’ll email you to arrange a convenient time to call.