UK Based Independent Ecommerce Growth Consultant

You don’t want to be left competing on price

Conversion strategy for the smarter online retailer

You don’t want to be left competing on price

Conversion strategy for the smarter online retailer

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UK Ecommerce Consultant

Helping online retailers and makers sell more products since 1996

Hi, I’m Ian Rhodes. I’m a UK based freelance eCommerce consultant. I help online retailers and makers get smarter, focused and more creative with their marketing to sell more products online (without slashing prices).

I’m here to build and help run your conversion & growth strategy. Focusing in on each and every opportunity to grow your audience and motivate your website visitors into action.

“Ian will help you understand your online customers better than you ever thought possible”
– Owen Whitehead – Head of Global Digital at


Successful positioning of your retail brand is critical. It’s what makes people feel comfortable buying from you – the human element of retail. Give your ecommerce business identity and ensure the necessary infrastructure is in place to grow your business from:

  • Ecommerce platform review & recommendation
  • Aligning your unique value proposition
  • Creating and distinguishing your retail/product brand
  • Brand voice creation and consistency
  • Bringing your own back story into context
  • Identifying & knowing your niche
  • Smarter use of Google Analytics
  • Prioritising your marketing activity
  • Pricing and delivery strategy
  • Documenting your growth strategy


A growth programme driven by your conversion optimisation strategy. Making use of data, a/b testing, customer and ecommerce insight we can work quickly to improve the effectiveness and conversion rate of your ecommerce website across:

  • Improved homepage construction
  • Focused product page layout and copy
  • Better use of site categorisation
  • Effective call-to-action design
  • Impactful product imagery
  • Reducing shopping basket abandonment
  • Improved checkout process
  • Mobile design effectiveness
  • Smarter site navigation
  • Persuasive use of customer testimonials


Your customers decision making is based on emotive response. So let’s get smarter in how we reach and attract customers to your products. The creative side of marketing that differentiates you from the competition. Untemplate your brand by creating:

  • Kinship – presenting your products in the context of your customer. Don’t stand out, stand shoulder-to-shoulder with your customer
  • Assurance – making people feel confident in the product they’re buying
  • Empowerment – giving your visitors the confidence to purchase without overselling
  • Intrigue – Learn how to evoke curiosity around what you sell
  • Inspire – Show people why they need to buy what you sell (what happens when they own the product)

We’ll work across your website, social, video channels and email to help build a deep-routed connection with your online customer.


Reward comes through revenue. My work for you is carried out to achieve attributable profitable growth for your retail business. Together we’ll manage a strategic, customer-aligned approach across a pool of focused marketing activity:

  • SEO – Structuring your search engine optimisation in order to drive continuous and relevant traffic growth
  • CRO – Helping you convert more visitors into customers through a programme of a/b testing and site optimisation
  • Paid Search – If viable, we’ll look at the most advantageous route to attracting new customers to specific products
  • Social Media – helping your customers across the most appropriate channels
  • Video – building a community around the products you sell
  • Content Marketing – sharing insight across the process, people and perspective that make your retail business valuable to your customer
  • Email Strategy – the jewel in your marketing crown – creating consistent and valuable newsletters your audience look forward to receiving


Ecommerce Consultant & Retail MarketerI’ve been growing online retail businesses for 20 years.

Finding my feet at a startup online retailer in 1996. Moving on to as European Marketing Director, an innovator who are now the worlds largest travel company.

I then launched my own retail business in 2004. From scratch and bootstrapped. Doing the things you’ve done. Balancing time and energy marketing my business and running my business.

For the past 7 years my time has been dedicated to my retail consulting business, working alongside makers and retailers to figure out how to motivate more people to buy through their website. The art and science of business growth.


Ecommerce Growth StrategyHow would 1,2… maybe 3 more orders out of every 100 visits impact your bottom line?

When your sole focus is on traffic growth you can get involved in price wars. There’s nothing left to differentiate your shop from the next. Apart from price. That’s not a good place to be. It becomes a volume game. Visitors, not revenue.

I help makers and retailers focus on what happens on their website. What can we do to motivate more people to buy from you? It’s time to get smarter with your conversion process. Then we unlock traffic growth.

How I help retailers and makers thrive

Here’s what I’ve found. No amount of effort updating your SEO, product feeds, social media updates and Instagram shares outweigh the time you spend mastering your communication through your website and email. Seriously. If your sole focus is bringing people to your store, it’s a fruitless task.

That’s why we start our work together at the foundations. Building your brand and establishing your marketing agenda.

I help retail businesses build their audience by understanding their audience. Truly understand their audience. We’ll get our fingers dirty working Google Analytics, figuring out exactly what’s taking place on your website. We then align the products we sell to your audience’s needs. We make what you make (or sell) matter.


My clients are owner-led businesses. Product makers, niche retailers and fashion brands. Large. Small. Heritage brands, premium brands and startups alike.

I work with business owners who are there for the long-haul. Entrepreneurs more interested in sustainable growth than the get-rich-quick.

Businesses that value their customers. Know their customers. Businesses built on behalf of their customers.

I have to believe in the product you’re selling. Whether premium brands or innovative products. We have to share an understanding that there’s a demand for what you do.

I don’t work with copy-cat retailers or makers. I’m interested in marketing innovation, not replication.

The majority of my clients are UK-based. I do work with retailers and makers in Europe and North America too.

I partner with a select group of clients. No more than 8 at anyone time. I don’t work with businesses in the same industry as my existing clients.

My intention is to work with you for 6-12 months. To establish your eCommerce strategy and build traction. I want you to successfully manage your marketing internally long-term. At this stage my role shifts from marketing partner to advisor as we progress.


Drop me a line in the form below or give me a call on +44(0)7545 822460. I’d love to hear about your retail business. Let’s find a way we can work together.