GET INDEPENDENT ADVICE ON BRAND & MARKETING STRATEGY
Advisor to a few great direct-to-consumer startup brands
Bring 20+ years of ecommerce brand building expertise to your business
Ecommerce DTC (Direct to Consumer) Startup Brands hire me to bring creativity, structure and focus to their marketing.
You make the products you know your customers will love.
My job is to position your brand, grow sales and motivate customers to shop again.
Establishing and directing your marketing strategy.
Making your customer’s journey as friction-free as possible.
Delivering you sustainable, profitable ecommerce growth.
Leaving you to focus on the far less fun aspects of running your business :).
My startup clients are direct-to-consumer brands.
Clothing, luxury and lifestyle brands with high ambitions to turnover £100k to £1m (and onwards) figures per year through their website. Just not quite there right now.
My job now is to drive forward with an advanced marketing strategy that blends creativity with the technology, data and processes now available to you.
To reach your target audience, motivate purchase and inspire existing customers to buy again.
I’m a big believer in transparency.
My fees are £650+vat per month. I bill monthly. I don’t hold you to a contract. I don’t work with anymore than 5 startup businesses at one time in this particular role.
This isn’t quick win territory. We’re creating a structure and building a process to drive consistent, sustainable ecommerce growth for your business.
ADVANCING TRAFFIC, CONVERSION & REPEAT BUYER STRATEGY
We are all consumers. We’ve seen the consequences of ‘conventional marketing practice‘ all too often. The ‘one size fits all’ approach. The procedural following of best-practice marketing. You give your customers little choice other than to make their buying decision based on price. That’s never a good place to be.
It’s my duty to review, deliver and help action a fresh, more purposeful marketing strategy unique to your business.
This isn’t about dumping a 72 page document on your desk and wandering off. This is real, actionable work at your side. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.
It’s a partnership. Our work will set out marketing foundations – the data and processes – and sit across:
ecommerce team management & recruitment
ecommerce platform review
ecommerce performance audit
email marketing strategy & management
content marketing strategy
ecommerce marketing tools & technology
a/b testing and conversion optimisation
search (organic & paid) strategy
customer retention strategy
social media strategy
optimising the marketing process
We’ll fuel our work with insightful and actionable data. No more working on hunches.
What Clients Have To Say
He is a true conversion guru who will help you understand your online customers better than you ever thought possible.
When growth came the results were much greater than they would otherwise have been.
I highly recommend working with Ian.
The work we have done together has seen our online business go from strength to strength driving more traffic to our website and yet reducing our cost per conversion.
When it comes to building a digital brand, there’s no one I trust more than Ian Rhodes.
Author of The Business Blog Handbook
Ian’s training showed us we have underused strategies in our arsenal, and gave us key take-away ideas to utilize in our businesses.
He is dedicated to help others be successful
He is an e-commerce professional with a depth of expertise and is a pleasure to do business with. I would not hesitate in seeking his consulting services again on another project.