IAN RHODES

UK & INTERNATIONAL MARKETING SPEAKER

SUPER QUICK INTRODUCTION

  • 20+ years in digital marketing as an employee, startup founder and consultant
  • Independent marketing consultant working with over 150+ brands from a wide variety of industry
  • Bootstrapped my own retail business from 0 – £2m in 3 years
  • Former European Marketing Director for the world’s largest travel company

In our pursuit of marketing ‘best practice’ are we, instead, shackling business growth?

I want to shift away from price-led strategies and look at more purposeful ways to market our brands and build greater allegiance with our customers.

In my new slidedeck for 2019, 100 PERCENT ON, I will present the case for a more purposeful approach to how we market products (without the reliance on discounting what we sell).

I’m now booking conferences and industry events in the UK, Europe and Internationally for early 2019.

UK Digital Marketing Speaker


CRO Speaker & Digital Marketing Keynote

Founder of Ecommerce Growth Company
Writer of Brand Less Ordinary & Marketing Speaker

Ian Rhodes

“Ian’s presentation was more of a show than a speech. It was strikingly visual and very memorable.”
Austin Nicholas - Founder of TravelOutThere.com

RECENT SPEAKING EVENTS

2018 – Latest events and conferences I’ve spoken at
with audiences ranging from 150 to 2,600 attendees


Berlin Germany – Chemicals Sales & Marketing Toolbox
Neurenberg Germany – Ecommerce Private Client Event
London UK – Design Business Association (DBA) – Content Marketing For Agencies
Warsaw Poland – Conversion Optimisation Full Day Workshop
Bucharest Romania – Conversion Optimisation Workshop
NEC Birmingham UK – Moda – Fashion Summer Expo & Conference
Bournemouth UK – Marketing Homebrew Live
NEC Birmingham UK – Moda – Fashion Spring Expo & Conference
London UK – Design Business Association (DBA) – Content Marketing For Agencies
Riga Latvia – LMT Digital Conference
Athens Greece – eCommerce Conference – Keynote speaker


“A natural speaker with the ability to catch and hold the attention of the audience throughout. We would definitely have Ian back at our event.”Nicole Yates - Event Organiser at MODA

Conferences are like websites. You give your audience something to remember you by.

That’s the approach I’ll take speaking at the event you’re currently organising. The takeaway? Ideas to inspire your audience to rethink their marketing strategy and begin building their brand less ordinary.

European Marketing Keynote Speaker - Industry Events & Ecommerce Conferences

MY APPROACH

I think we’ve all had enough of the textbook speakers. It’s time to share how marketing is done in the real world.

That’s why I pack my marketing talks with actionable insight and takeaways with real examples your audience will be able to identify with.

Marketing Speaker - International Events

TOPICS & AUDIENCE TAKEAWAYS:


My 2019 keynote presentation, 100 PERCENT ON asks the question, ‘through constant discounting and fluctuating offers are we actually creating distrust towards our brands?’

How, through better marketing, can we grow our online businesses without trashing our prices? In a retail world awash with coupon codes and 50%, 60%, 70% off sales…

I’ll provide examples of brands thriving through price consistency, no discount policies and ideas to help drive ‘value’ over ‘price’ to win the hearts of our customers. No matter which industry you work within.

A keynote presentation designed for marketing practitioners, product people, founders and entrepreneurs alike.

MORE TOPICS WE CAN COVER:

The main focus is always upon conversion strategy and customer behaviour… here are a few further topics that can be tailored to your event:
The Hook & The Trigger: discover how to adapt your conversion strategy across the entire customer journey
Content Caffeine: Learn how to use the content you create to retain attention and build trust
Differentiator: Sharing thoughts on how to differentiate your online brand from your competitors through purpose
Emotive Selling: Learn how to write effective web copy using emotive techniques


Marketing Speaker For Events and Conferences in UK, Europe and America

FRESH PERSPECTIVE

For each new conference keynote speaking event I create a new deck based on the theme of your event. No two audiences are the same. That’s my approach to conference speaking. Something fresh. Something to remember.

We’ll work together to ensure there’s 100% compatibility between the topic I wish to focus upon and the intention behind your conference.

I love speaking with niche audiences. I’ll always ensure all examples and case studies are of high relevance to your delegates.

SPEAKER BIO

Ian Rhodes – Founder of Brand Less Ordinary

Ian is a highly sought senior-level marketing strategist, trainer and speaker. A strategic partner to product makers and market shakers in the UK, Europe & North America.

Ian partners with retail clients across the globe to escape the clutch of conventional marketing tactics. Teaching teams how to build and manage a successful customer-centred technology-fuelled growth strategy.

A marketing practitioner with 20 years of hands-on learning. Experiencing what works (and what doesn’t) online.

Ian’s digital journey began in 1996 (when search engines were hand-built and animated gifs dominated the digital landscape) at a bootstrapped eCommerce startup business in London.

4 years later Ian joined Priceline (NASDAQ: PCLN), the world’s largest travel company, as European Marketing Director.

Then he decided to get uncomfortable. Giving up his swanky office in Mayfair to explore a gap he spotted in the exceptionally competitive Musical Instrument market. He built a retail business that grew from £0 to £2m revenue in 3 years creating a market for niche brands.

Since 2008, Ian has dedicated his time to working alongside retail marketing management teams and at boardroom level as an advisor on successful marketing practice, process and strategy.

Ecommerce and Conversion Optimisation Speaker

FEES & FURTHER DETAILS


Fees vary dependent upon the nature of your event (time, travel, workshop hosting, audience size, preparation etc). Get in touch using the form below and we’ll work to make sure you’re comfortable with costings.

My preference is to have access to a wireless lavalier microphone. I wander around a lot. Slides are created using Keynote on an MacBook Pro, so I’ll work with your a/v folks prior to make sure the slides suit your display.

European Marketing Keynote Speaker

NEXT STEP: CHECK AVAILABILITY


I’m limiting the time I spend time speaking at events in 2018/19 to 2 per month. My calendar is filling quickly.

Please use the form below to check availability and provide information regarding your upcoming event.