UK & INTERNATIONAL MARKETING SPEAKER • TALKING CONVERSION
How do you grab the attention of your website visitors?
How can you retain their interest?
How will you inspire their actions?
In my brand new 2017 presentation deck, THE HOOK & THE TRIGGER (and upcoming book), I will share with your audience of marketers, management or entrepreneurs actionable insight on how to run a successful customer-aligned, conversion-driven marketing programme.
Sharing a methodology to help marketers achieve greater success through their work adapting to a customer-centric marketing model.
I’m now booking conferences and industry events in the UK, Europe, USA & Canada for 2017.
RECENT SPEAKING EVENTS
Berlin Germany – Chemicals Sales & Marketing Toolbox 22nd/23rd November 2016
London UK – Design Business Association (DBA) – Content Marketing For Agencies – October 19th 2016
Warsaw Poland – Conversion Optimisation Full Day Workshop – October 25th 2016
Bucharest Romania – Conversion Optimisation Workshop – October 27th 2016
NEC Birmingham UK – Moda – Fashion Summer Expo & Conference – August 8th 2016
Bournemouth UK – Marketing Homebrew Live March 22nd 2016
NEC Birmingham UK – Moda – Fashion Spring Expo & Conference – February 22nd 2016
London UK – Design Business Association (DBA) – Content Marketing For Agencies – October 13th 2015
Riga Latvia – LMT Digital 2015 – September 2015
Athens Greece – eCommerce 2015 Conference – August 2015 – Keynote speaker
Conferences are like websites. You give your audience something to remember you by.
That’s the approach I’ll take speaking at the event you’re currently organising. The takeaway? Ideas to inspire your audience to rethink their conversion strategy and untemplate how they communicate with their customers online.
I think we’ve all had enough of the textbook speakers. It’s time to share how marketing is done in the real world.
That’s why I pack my marketing talks with actionable insight and takeaways with real examples your audience will be able to identify with.
“A natural speaker with the ability to catch and hold the attention of the audience throughout. We would definitely have Ian back at our event.”Nicole Yates - Event Organiser at MODA
My 2017 keynote presentation, The Hook & The Trigger, is designed to guide your approach to building and managing a successful conversion optimisation programme.
Shifting from a focus on ‘how to sell’ to ‘how to help people buy’ I’ll share practical and actionable insight to help marketers develop a culture of testing and learn how to act on the over-used promise of being a ‘customer-centric’ business.
A keynote presentation designed for marketing practitioners, startup founders, owner-led and established businesses alike.
Other speaking topics include:
Content Caffeine: How to successfully blend Content Marketing & CRO
Brand Less Ordinary: Learn how to differentiate your online brand with impact
Emotive Selling: Learn how to write effective web copy using emotive techniques
“Ian’s presentation was more of a show than a speech. It was strikingly visual and very memorable.”
Austin Nicholas - Founder of TravelOutThere.com
For each new conference keynote speaking event I create a new deck based on the theme of your event. No two audiences are the same. That’s my approach to conference speaking. Something fresh. Something to remember.
We’ll work together to ensure there’s 100% compatibility between the topic I wish to focus upon and the intention behind your conference.
I love speaking with niche audiences. I’ll always ensure all examples and case studies are of high relevance to your delegates.
Ian partners with clients across the globe to unshackle the constraints of conventional digital marketing tactics. Teaching teams how to build and manage a successful customer-centred conversion strategy.
A digital marketing practitioner with 20 years of hands-on learning. Experiencing what works (and what doesn’t) online.
Ian’s digital journey began in 1996 (when search engines were hand-built and animated gifs dominated the digital landscape) at a bootstrapped eCommerce startup business in London.
4 years later Ian joined Priceline (NASDAQ: PCLN), the world’s largest travel company, as European Marketing Director.
Then he decided to get uncomfortable. Giving up his swanky office in Mayfair to explore a gap he spotted in the exceptionally competitive Musical Instrument market. He built a retail business that grew from £0 to £2m revenue in 3 years creating a market for niche brands.
Since 2008, Ian has dedicated his time to working alongside marketing management teams and at boardroom level as an advisor on successful digital marketing practice, process and strategy.
FEES & FURTHER DETAILS
My fees are dependent upon the time commitment and the nature of your event. I will need you to cover my travel and accommodation costs. Wherever in the world that may be. We can discuss and clarify costs in a quick phone call. I see speaking as a privilege of my work. To share what I’ve learned.
I’ll also actively promote my attendance at your event. This will include activity through social media channels and to my own newsletter audience. Happy to do interviews and provide articles for your promotion too.
** I restrict my speaking opportunities to industry-specific events and conferences **