IAN RHODESUK & International Marketing Speaker
SUPER QUICK INTRODUCTION
- 20+ years in digital marketing as an employee, startup founder and consultant
- Independent marketing consultant working with over 150+ brands from a wide variety of industry
- Bootstrapped my own retail business from 0 – £2m in 3 years
- Former European Marketing Director for the world’s largest travel company
In our pursuit of new customer acquisition are we, instead, shackling business growth?
I want to shift focus away from price-led acquisition strategies and look how we can build and optimise customer retention strategies that grow profitability and customer lifetime value.
In my new slidedeck for 2019, RETENTION PLEASE – HOW TO BUILD LOYALTY & MOTIVATE MORE EXISTING CUSTOMERS TO SHOP AGAIN, I will present the case for a more valiant effort to retain our existing customers:
- How to effectively measure customer lifetime value
- Learn how to nurture your VIP customers
- Discover the most effective ways to build your customer loyalty programme
- Understand how to make better use of the data available to you to segment your buyers and market to your ideal customers
- Know the technology that allows you to personalise your repeat customers shopping experience
Put simply, know where your money is made and increase the lifetime value of your customer.
I’m now booking conferences and industry events in the UK, Europe and Internationally for Spring/Summer 2019.
Founder of Ecommerce Growth Company
Author of Make What You Make Matter
Marketing Keynote Speaker
“Ian’s presentation was more of a show than a speech. It was strikingly visual and very memorable.”
Austin Nicholas - Founder of TravelOutThere.com
RECENT SPEAKING EVENTS
Conferences I've Spoken At During 2018
Berlin Germany – Chemicals Sales & Marketing Toolbox Conference
Neurenberg Germany – Ecommerce Private Client Event
Warsaw Poland – Conversion Optimisation Full Day Workshop
Bucharest Romania – Conversion Optimisation Workshop
NEC Birmingham UK – Moda – Fashion Summer Expo & Conference
Bournemouth UK – Marketing Homebrew Live
NEC Birmingham UK – Moda – Fashion Spring Expo & Conference
London UK – Design Business Association (DBA) – Content Marketing For Agencies
Riga Latvia – LMT Digital Conference
Athens Greece – eCommerce Conference – Keynote speaker
Cork Ireland – Ecommerce Private Client Workshop
UPCOMING SPEAKING EVENTS
Conferences I'll Be Speaking At During 2019
“A natural speaker with the ability to catch and hold the attention of the audience throughout. We would definitely have Ian back at our event.”Nicole Yates - Event Organiser at MODA
Conferences are like websites. You give your audience something to remember you by.
That’s the approach I’ll take speaking at the event you’re currently organising. The takeaway? Ideas to inspire your audience to rethink their marketing strategy and begin building their brand less ordinary.
I think we’ve all had enough of the textbook speakers. It’s time to share how marketing is done in the real world.
That’s why I pack my marketing talks with actionable insight and takeaways with real examples your audience will be able to identify with.
You played an important part in making the conference brilliant! 😊 Thanks a lot for your keynote talk @iRhodes.
— 3XE Digital (@3XEDIGITAL) February 21, 2019
HOW TO MOTIVATE MORE BUYERS TO SHOP AGAIN
TOPICS & AUDIENCE TAKEAWAYS:
My 2019 keynote presentation, RETENTION PLEASE asks the question, ‘through constant acquisition focus and fluctuating offers are we actually losing our ability to retain customers?’
Discover how to make your existing customers feel like they’re now part of a unique club.
I’ll share with your audience examples of brands thriving by adopting a focused retention strategy. We’ll look at the ‘how?’ of retention marketing and be inspired to leave with a vigour to inspire sales from our existing customers.
A keynote presentation designed for marketing practitioners, product people, founders and entrepreneurs alike.
MORE KEYNOTE PRESENTATIONS:
The main focus is always upon conversion strategy and customer behaviour… here are a few further topics that can be tailored to your event:
100 Percent On: How to drive website sales without trashing prices
The Hook & The Trigger: learn how to make better use of persuasion strategies across the entire customer journey
Untemplate: How to personalise your website to your individual customer
For each new conference keynote speaking event I create a new deck based on the theme of your event. No two audiences are the same. That’s my approach to conference speaking. Something fresh. Something to remember.
We’ll work together to ensure there’s 100% compatibility between the topic I wish to focus upon and the intention behind your conference.
I love speaking with niche audiences. I’ll always ensure all examples and case studies are of high relevance to your delegates.
Ian is a highly sought senior-level ecommerce marketing strategist and speaker. Advisor to ecommerce brands, new and established, in the UK, Europe & North America.
Ian partners with retail clients across the globe to escape the clutch of conventional marketing tactics. Teaching teams how to build and manage a successful customer-centred, data-informed, technology-fuelled growth strategy.
A digital marketing practitioner with 20 years of hands-on learning. Experiencing what works (and what doesn’t) online.
Ian’s digital journey began in 1996 (when search engines were hand-built and animated gifs dominated the digital landscape) at a bootstrapped eCommerce startup business in London.
4 years later Ian joined Priceline (NASDAQ: PCLN), the world’s largest travel company, as European Marketing Director.
Then he decided to get uncomfortable. Giving up his swanky office in Mayfair to explore a gap he spotted in the exceptionally competitive Musical Instrument market. He built a retail business that grew from £0 to £2m revenue in 3 years creating a market for niche brands.
Since 2008, Ian has dedicated his time to working alongside retail marketing management teams and at boardroom level as an advisor on successful conversion optimisation practice, customer retention process and strategy.
FEES & FURTHER DETAILS
Fees vary dependent upon the nature of your event (time, travel, workshop hosting, audience size, preparation etc). Get in touch using the form below and we’ll work to make sure you’re comfortable with costings.
My preference is to have access to a wireless lavalier microphone. I wander around a lot. Slides are created using Keynote on an MacBook Pro, so I’ll work with your a/v folks prior to make sure the slides suit your display.
NEXT STEP: CHECK AVAILABILITY
I’m limiting the events in 2019 to 2 per month. My calendar is filling quickly.
Please use the form below to check availability and provide information regarding your upcoming event.