MARKETING STRATEGIST TO A FEW GOOD BRANDS


MAKING WHAT YOU MAKE MATTER


Creating a need, a desire, for your product is one of the most difficult tasks you face.

Articulating your message and presenting the proof.

Creating a meaningful brand.

Making what you make matter.

Not because people don’t want to know (or don’t care).

They do.

They will.

They simply have busy lives.

Other matters to contend to.

Our objective is to resonate.

To position your product in a way that demonstrates the value it will add to your customer’s lives.

This is how I work with direct-to-consumer brands.

To overcome the marketing challenge that can shackle sales. Frustrating the most venerable craftspeople.

You build your products. I’ll help build your brand and reach your people.


Setting your brand’s foundations


Storyboard - Brand Strategy For Product MakersStoryboard is a process I’ve refined over 20 years as a brand builder. To learn how to present your product, your craft, to the world.

To make what you make matter.

Together we’ll discover how to build an emotive connection between your online audience and your product.

To position your product in a way that creates intrigue and desire.

In a way that motivates people to purchase.

Not simply to buy from you, but to buy into you.


What will get your product in the hands of your customer?


Storyboard Your BrandStoryboard is a customer-experience design process. Not logos, but words. Images. Video. Empathy. Context. Designing a marketing strategy that will resonate with your audience. To differentiate from the competition. To challenge convention. To reap reward.

Through the storyboard process we’ll blend 3 core elements of your maker business. Your people. Your process. Your perspective. 3 ingredients that will pave the journey your audience take as they learn the value your product presents them.

Your value.
Your message.
Your mission.
Your story.
Your product.

This is how you transition from commodity to a desired product.

The story we share with your audience.

The story your audience tell themselves.


The Storyboard process


Storyboard Your BrandIn practical terms? We’ll build a more purposeful brand. From how we introduce your products on your website’s homepage to the post-sale experience.

We’ll shift from a spend mentality where we’ve become hooked on Google Ads & Facebook Advertising. We’ll understand the tone and personality of your brand – how you present your craft to your audience.

We’ll learn how to market your business online. The necessary channels and focus to reach your intended audience.

We’ll discover ways to collaborate with strategic partners. People and businesses that will help project your message.

We’ll get smarter with your marketing. More creative. More impactful.

I’m an independent marketing strategist at your service. To work by your side to plan and run your marketing with you. Your marketing partner:

* Crafting your brand story
* Creating impactful product sales copy
* Building your content marketing strategy
* Advising on product imagery in context
* Storyboarding video content
* Creating your unique value proposition
* Focusing your social media strategy
* Aligning with your customer’s journey
* Differentiating from the competition
* Writing impactful email newsletters
* Positioning your brand
* Pricing your products with confidence
* Reaching new & international markets
* Easing the buying process
* Devising your email newsletter strategy
* Working with collaborative partners

The next step


My work takes place with brands across the world. It is limited by time. So I work with a select few.

Are you ready to translate your product value into words? To start making what you make matter? Call me on +44(0)7545 822460, email ian@storyboard.co.uk or drop your details in the form below. I’ll be in touch right away.