MARKETING STRATEGY FOR PRODUCT MAKERS
When you know you have something beyond the ordinary.
The struggle is how to articulate your message.
Brand strategy for the premium end of the market.
Creating a need, a desire, for your product is one of the most difficult tasks you face.
Articulating your message and presenting the proof.
Creating a meaningful brand.
Making what you make matter.
Not because people don’t want to know (or don’t care).
They simply have busy lives.
Other matters to contend to.
That’s why you need to know what will make what you make matter.
To position your product in a way that demonstrates the value it will add to your customer’s lives.
This is how I help makers.
To overcome the marketing challenge that can shackle sales. Frustrating the most venerable craftspeople.
You build your product. I’ll help build your brand and reach your people.
Setting your brand’s foundations
Storyboard is a process I’ve refined over 20 years as a brand builder. To learn how to present your maker business, your craft, to the world.
To make what you make matter.
Together we’ll discover how to build an emotive connection between your online audience and your product.
To position your product in a way that creates intrigue and desire.
In a way that motivates people to purchase.
Not simply to buy from you, but to buy into you.
What will get your product in the hands of your customer?
Storyboard is a brand design process. Not logos, but words. Images. Context. Designing a message that will resonate with your audience. To differentiate from the competition. To challenge convention. To reap reward.
Through the storyboard process we’ll blend 3 core elements of your maker business. Your people. Your process. Your perspective. 3 ingredients that will pave the journey your audience take as they learn the value your product presents them.
This is how you transition from commodity to a premium product.
The story we share with your audience.
The story your audience tell themselves.
The Storyboard process
In practical terms? We’ll design your unique value proposition. How we introduce your products on your website’s homepage.
We’ll understand the tone and personality of your brand – how you present your craft to your audience.
We’ll learn how to market your business online. The necessary channels and focus to reach your intended audience.
We’ll discover ways to collaborate with strategic partners. People and businesses that will help project your message.
We’ll get smarter with your marketing. More creative. More impactful.
I’m an independent brand and marketing strategist at your service. To work by your side to plan and run your marketing with you. Your marketing partner:
* Creating impactful product sales copy
* Building your content marketing strategy
* Advising on product imagery in context
* Storyboarding video content
* Creating your unique value proposition
* Focusing your social media strategy
* Aligning with your customer’s journey
* Differentiating from the competition
* Setting your marketing foundations
* Positioning your brand
* Pricing your products with confidence
* Reaching new & international markets
* Easing the buying process
* Devising your email newsletter strategy
* Working with collaborative partners