Setting timeframes and getting stuff done

Content Marketing - Getting Stuff Done

What’s the hold up?

You’ve read the articles, bought the books, maybe listened to one or two podcasts.

You know there’s a huge opportunity to stamp your authority on your marketing. To, as they say, ‘stand out’, but that nagging feeling is holding you back.

It’s bloody hard work.

Blogging consistently when you’re not sure you have the skills to write.

Building a process to inspire site visitors to register for your newsletter when you’re frustrated there are so few names in the list.

It’s okay for startups. They’re starting at zero. Maybe it’s just best to continue with the current workload? Finding new keywords to bid upon. Tweaking ads to draw more traffic through. Firing out newsletters when there’s a great offer to be had.

Somewhere along the journey it has to stop. You have to break the convention of the old marketing and break out the new approach.

But it takes time. With the correct metrics in place you can measure the success of your work. You can build traction. It’s a good feeling. You learn as you progress. As Justin Jackson says, “You don’t learn until you ship

In this week’s Marketing Homebrew show Mark Masters and I discuss setting timeframes to get stuff done. Click the arrow below and take a listen or subscribe in iTunes to download to your phone.


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Ian Rhodes

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First employee of an ecommerce startup back in 1998. I've been using building and growing ecommerce brands ever since (including my own). Get weekly growth lessons from my own work delivered to your inbox below.

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